what's the world coming to?

So I heard on NPR that the day after Thanksgiving, or what is known as Black Friday, is also the "National Day of Listening". On this day, we are encouraged to invite someone to talk for an hour, while we listen.

I understand this is well-intentioned, but really?

We actually need an authority (whatever or whoever that may be) to tell us to listen to someone? We actually need to mark this day on the calendar? So what do we do on the other 364 days?

Just throwing my question out there.